Open AccessSensory Marketing Aspects: Priming, Expectations, Crossmodal Correspondences & More
Author(s) -
Pallavi Rajain
Publication year - 2016
Publication title -
vikalpa the journal for decision makers
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2395-3799
pISSN - 0256-0909
DOI - 10.1177/0256090916652045
Subject(s) - crossmodal , sensory system , priming (agriculture) , psychology , cognitive psychology , perception , neuroscience , biology , visual perception , germination , botany
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