Open AccessHavells India Limited: Transition from an Industrial Brand to a Consumer Brand
Author(s) -
Meenakshi Nagarajan,
A. Arun Kumar
Publication year - 2015
Publication title -
vikalpa the journal for decision makers
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.241
H-Index - 23
eISSN - 2395-3799
pISSN - 0256-0909
DOI - 10.1177/0256090915599083
Subject(s) - brand management , business , brand extension , brand equity , advertising , transition (genetics) , brand awareness , marketing , brand strategy , chemistry , biochemistry , gene
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