Social Theory and the Politics of Big Data and Method

This article is an intervention in the debate on big data. It seeks to show, first, that behind the wager to make sociology more relevant to the digital there lies a coherent if essentially unstated vision and a whole stance which are more a symptom of the current world than a resolute endeavour to think that world through; hence the conclusion that the perspective prevailing in the debate lacks both the theoretical grip and the practical impulse to initiate a much needed renewal of social theory and sociology. Second, and more importantly, the article expounds an alternative view and shows by thus doing that other possibilities of engaging the digital can be pursued. The article is therefore an invitation to widen the debate on big data and the digital and a call for a more combative social theory.