Open AccessDevelopment and Application of an Interdisciplinary Rapid Message Testing Model for COVID-19 in North Carolina
Author(s) -
Sophia M. Bartels,
Katherine Gora Combs,
Allison J. Lazard,
Victoria Shelus,
C. Hunter Davis,
Allison W. Rothschild,
Maura Drewry,
Kathryn Carpenter,
Emily Newman,
Allison Goldblatt,
Nabarun Dasgupta,
Lauren Hill,
Kurt M. Ribisl
Publication year - 2021
Publication title -
public health reports
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.202
H-Index - 92
eISSN - 1468-2877
pISSN - 0033-3549
DOI - 10.1177/00333549211018676
Subject(s) - social distance , public health , social media , test (biology) , pandemic , psychology , medicine , public relations , medical education , covid-19 , computer science , political science , nursing , world wide web , paleontology , disease , pathology , infectious disease (medical specialty) , biology
From the onset of the COVID-19 pandemic, public health officials have sought to develop evidence-based messages to reduce COVID-19 transmission by communicating key information to media outlets and the public. We describe the development of an interdisciplinary rapid message testing model to quickly create, test, and share messages with public health officials for use in health campaigns and policy briefings.