Open AccessSex Does Not Sell: The Effect of Sexual Content on Advertisement Effectiveness and Interference with Memory for Program Information
Author(s) -
Roberta-Maria Ciuvat,
Luke Treglown,
Alastair McClelland
Publication year - 2022
Publication title -
perceptual and motor skills
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.497
H-Index - 69
eISSN - 1558-688X
pISSN - 0031-5125
DOI - 10.1177/00315125221138395
Subject(s) - psychology , advertising , implicit memory , interference theory , content (measure theory) , social psychology , cognition , working memory , mathematical analysis , mathematics , neuroscience , business