Open AccessSignal Detection Theory and Single Observation Designs: Methods and Indices for Advertising Recognition Testing
Author(s) -
J. Dennis Cradit,
Armen Tashchian,
Charles F. Hofacker
Publication year - 1994
Publication title -
journal of marketing research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 6.321
H-Index - 171
eISSN - 1547-7193
pISSN - 0022-2437
DOI - 10.1177/002224379403100110
Subject(s) - respondent , pooling , computer science , detection theory , signal (programming language) , machine learning , advertising , artificial intelligence , telecommunications , business , detector , political science , law , programming language
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom