Open Access“Exploratory Analysis of Marketing Data”: A Reply
Author(s) -
J. Scott Armstrong
Publication year - 1971
Publication title -
journal of marketing research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 6.321
H-Index - 171
eISSN - 1547-7193
pISSN - 0022-2437
DOI - 10.1177/002224377100800418
Subject(s) - marketing , marketing research , business
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