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Do Animated Line Graphs Increase Risk Inferences?
Author(s) -
Jung-Han Kim,
Arun Lakshmanan
Publication year - 2021
Publication title -
journal of marketing research
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 6.321
H-Index - 171
eISSN - 1547-7193
pISSN - 0022-2437
DOI - 10.1177/00222437211002128
Subject(s) - salience (neuroscience) , inference , visual analytics , computer science , cognitive psychology , cognition , visualization , psychology , artificial intelligence , neuroscience

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