Open AccessTop down effects in the real-world: An empirical assessment of smoker status on visual attention to brand and warnings when viewing different tobacco package designs
Author(s) -
T. Holmes,
A. Lowenhoff,
J. Ward,
H. Thair,
E. Nikolaidou
Publication year - 2014
Publication title -
journal of vision
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.126
H-Index - 113
ISSN - 1534-7362
DOI - 10.1167/14.10.551
Subject(s) - psychology , advertising , visual attention , business , cognitive psychology , neuroscience , cognition