Open AccessPerceptioning as a Tool for Destination Branding: The case of Liguria as Wikidestination
Author(s) -
Kamel Ben Youssef,
Martha Friel,
Thomas Leicht,
Lidia Marongiu
Publication year - 2015
Publication title -
journal of investment and management
Language(s) - English
Resource type - Journals
eISSN - 2328-7713
pISSN - 2328-7721
DOI - 10.11648/j.jim.s.2015040101.18
Subject(s) - tourism , place branding , value (mathematics) , regional science , marketing , scale (ratio) , corporate branding , business , geography , brand management , computer science , cartography , machine learning , archaeology