
THE EFFECT OF COVID-19 PANDEMIC ON THE BUYING BEHAVIOR IN COMPLEMENTARY AND ALTERNATIVE MEDICINE PRODUCTS: A STUDY IN THE FRAMEWORK OF THE THEORY OF PLANNED BEHAVIOR
Author(s) -
Abdülkadir Öztürk,
Önder Dilek
Publication year - 2021
Publication title -
yönetim ve ekonomi araştırmaları dergisi
Language(s) - English
Resource type - Journals
ISSN - 2148-029X
DOI - 10.11611/yead.941192
Subject(s) - theory of planned behavior , structural equation modeling , consumer behaviour , control (management) , covid-19 , psychology , pandemic , marketing , social psychology , business , medicine , economics , mathematics , management , statistics , disease , pathology , infectious disease (medical specialty)