Open AccessMeasuring investor relations and financial communication: an empirical test of scales of public relations
Author(s) -
Alexander Laskin
Publication year - 2021
Publication title -
organicom
Language(s) - English
Resource type - Journals
eISSN - 2238-2593
pISSN - 1807-1236
DOI - 10.11606/issn.2238-2593.organicom.2021.183841
Subject(s) - test (biology) , empirical research , investor relations , positive economics , economics , epistemology , management , strategic management , paleontology , philosophy , biology
Models of public relations became one of the most researched paradigms in public relations. Yet, after their reconceptualization into dimensions, researchers focused on developing models/dimensions virtually disappeared. This study proposes to continue this research by reconceptualizing models/dimensions into the public relations scales. This paper reports the first empirical test of the Scales of Public Relations by applying them to one of PR specializations – investor relations.