Open AccessMain innovation initiatives in communication in Brazil and their relationship with the ecosystem
Author(s) -
Lucas Vieira de Araújo
Publication year - 2019
Publication title -
organicom
Language(s) - English
Resource type - Journals
eISSN - 2238-2593
pISSN - 1807-1236
DOI - 10.11606/issn.2238-2593.organicom.2019.159694
Subject(s) - knowledge management , ecosystem , exploratory research , participant observation , qualitative research , data collection , business , environmental resource management , sociology , computer science , ecology , social science , environmental science , biology
This research aims to identify and characterise the main innovation movements in communication in Brazil, as well as how they support themselves and interact with the ecosystem. This study conducted a qualitative and exploratory research, gathering primary and secondary data by structured interview, documental research and participant observation. The results from this study demonstrate that the grade of innovation is reduced in all universes, innovation is incremental and that there is a general lack of integration between the ecosystem entities.