Open AccessTurismo e eventos: instrumento de promoção e estratégia de marketing
Author(s) -
Janaina Britto Carneiro,
Nena Dantas Fontes
Publication year - 1997
Publication title -
turismo em análise/revista turismo em análise
Language(s) - Portuguese
Resource type - Journals
eISSN - 1984-4867
pISSN - 0103-5541
DOI - 10.11606/issn.1984-4867.v8i1p65-74
Subject(s) - promotion (chess) , tourism , order (exchange) , marketing , business , marketing plan , plan (archaeology) , advertising , business administration , political science , geography , archaeology , finance , politics , law