Open AccessBrand personality of political parties: a glance from young university students
Author(s) -
Luís Araya-Castillo,
Soledad Etchebarne
Publication year - 2014
Publication title -
revista latinoamericana de ciencias sociales, niñez y juventud
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.193
H-Index - 3
eISSN - 2027-7679
pISSN - 1692-715X
DOI - 10.11600/1692715x.12113060713
Subject(s) - personality , politics , psychology , advertising , social psychology , political science , business , law