Open AccessThe Effect of Product Quality on Customer Loyalty with Customer Trust and Customer Satisfaction as Intervening Variables in Using Consumer Credit at Bank BJB - Surabaya Branch Office
Author(s) -
Eko Purwanto,
Fani Rachma Hapsari
Publication year - 2021
Publication title -
nusantara science and technology proceedings
Language(s) - English
Resource type - Conference proceedings
DOI - 10.11594/nstp.2021.1302
Subject(s) - business , customer satisfaction , marketing , sample (material) , loyalty business model , customer retention , product (mathematics) , loyalty , quality (philosophy) , customer advocacy , customer delight , payment , service quality , advertising , finance , service (business) , mathematics , philosophy , chemistry , geometry , epistemology , chromatography