Open AccessThe Kentucky Fried Chicken Integrated Marketing Communications Mix Strategy and Its Sales Revenue, Profitability, and Market Share
Author(s) -
Arman L. Guinto,
Antonio N. Alcantara
Publication year - 2022
Publication title -
international journal of multidisciplinary
Language(s) - English
Resource type - Journals
ISSN - 2774-5368
DOI - 10.11594/ijmaber.03.04.20
Subject(s) - marketing , sales promotion , business , marketing mix , personal selling , direct marketing , promotion (chess) , profitability index , revenue , marketing strategy , direct selling , market share , marketing mix modeling , marketing effectiveness , return on marketing investment , sales management , accounting , finance , politics , political science , law