Open AccessConsumers’ Impulse Buying Behaviors Vis-à-vis Visual Merchandising in Selected Malls in Pampanga
Author(s) -
Chere’ C. Yturralde,
Wilhelmina D. Lazatin
Publication year - 2022
Publication title -
international journal of multidisciplinary
Language(s) - Uncategorized
Resource type - Journals
ISSN - 2774-5368
DOI - 10.11594/ijmaber.03.04.08
Subject(s) - signage , advertising , likert scale , impulse (physics) , marketing , psychology , business , population , medicine , developmental psychology , physics , environmental health , quantum mechanics