Open AccessUsers’ emotional evaluation towards kansei-based higher learning institution website using geneva emotion wheel
Author(s) -
Punitha Turumugon,
Aslina Baharum,
Nadia Hanin Nazlan,
Nor Azida Mohamed Noh,
Noorsidi Aizuddin Mat Noor,
Emelia Abdul Rahim
Publication year - 2019
Publication title -
indonesian journal of electrical engineering and computer science
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.241
H-Index - 17
eISSN - 2502-4760
pISSN - 2502-4752
DOI - 10.11591/ijeecs.v16.i3.pp1547-1554
Subject(s) - kansei , kansei engineering , usability , pleasure , test (biology) , human–computer interaction , engineering , world wide web , multimedia , psychology , computer science , applied psychology , paleontology , neuroscience , biology
Functionality, usability, and pleasure are the three elements that influence consumers decision-making and behavioral intentions. This study attempts to fill in the gap in the web design literature by justifying the Kansei-based engineering technique by embedding emotional cues in Higher Learning website designs. This study aims to test the effectiveness of a Kansei-based website that was designed in accordance with the Kansei-based standards for web design. Using an online Geneva Emotion Wheel survey, the results suggest that the Kansei-based website elicit favorable positive emotion from users