Conceptual Sentiment Analysis Model

Bag-of-words approach is popularly used for Sentiment analysis. It maps the terms in the reviews to term-document vectors and thus disrupts the syntactic structure of sentences in the reviews. Association among the terms or the semantic structure of sentences is also not preserved. This research work focuses on classifying the sentiments by considering the syntactic and semantic structure of the sentences in the review. To improve accuracy, sentiment classifiers based on relative frequency, average frequency and term frequency inverse document frequency were proposed. To handle terms with apostrophe, preprocessing techniques were extended. To focus on opinionated contents, subjectivity extraction was performed at phrase level. Experiments were performed on Pang & Lees, Kaggle’s and UCI’s dataset. Classifiers were also evaluated on the UCI’s Product and Restaurant dataset. Sentiment Classification accuracy improved from 67.9% for a comparable term weighing technique, DeltaTFIDF, up to 77.2% for proposed classifiers. Inception of the proposed concept based approach, subjectivity extraction and extensions to preprocessing techniques, improved the accuracy to 93.9%.