Open AccessEnhancing the Accuracy of Mobile Geo Targeting
Author(s) -
Dmitry S. Silnov
Publication year - 2016
Publication title -
international journal of electrical and computer engineering
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.277
H-Index - 22
ISSN - 2088-8708
DOI - 10.11591/ijece.v6i6.pp2887-2890
Subject(s) - mobile marketing , mobile phone , computer science , telecommunications , world wide web , digital marketing
SMS advertising companies use mobile phone numbers to send its own content. Geo targeting can improve advertising possibilities. New approach of mobile numbers geo targeting discovered and used in Russia. That approach can be used not only in Russia, but its universal for any country. For Russian geo targeting used site avito.ru for attaching mobile to selected area in city.