Open AccessAn efficient enhanced k-means clustering algorithm for best offer prediction in telecom
Author(s) -
Malak Fraihat,
Salam Fraihat,
Mohammed Awad,
Mouhammd Alkasassbeh
Publication year - 2022
Publication title -
international journal of power electronics and drive systems/international journal of electrical and computer engineering
Language(s) - English
Resource type - Journals
eISSN - 2722-2578
pISSN - 2722-256X
DOI - 10.11591/ijece.v12i3.pp2931-2943
Subject(s) - upgrade , cluster analysis , computer science , algorithm , k means clustering , revenue , data mining , telecommunications , database , operations research , artificial intelligence , business , finance , engineering , operating system
Telecom companies usually offer several rate plans or bundles to satisfy the customers’ different needs. Finding and recommending the best offer that perfectly matches the customer’s needs is crucial in maintaining customer loyalty and the company’s revenue in the long run. This paper presents an effective method of detecting a group of customers who have the potential to upgrade their telecom package. The used data is an actual dataset extracted from call detail records (CDRs) of a telecom operator. The method utilizes an enhanced k-means clustering model based on customer profiling. The results show that the proposed k-means-based clustering algorithm more effectively identifies potential customers willing to upgrade to a higher tier package compared to the traditional k-means algorithm. Our results showed that our proposed clustering model accuracy was over 90%, while the traditional k-means accuracy was under 70%.