MTVRep: A movie and TV show reputation system based on fine-grained sentiment and semantic analysis

Customer reviews are a valuable source of information from which we can extract very useful data about different online shopping experiences. For trendy items (products, movies, TV shows, hotels, services . . . ), the number of available users and customers’ opinions could easily surpass thousands. Therefore, online reputation systems could aid potential customers in making the right decision (buying, renting, booking . . . ) by automatically mining textual reviews and their ratings. This paper presents MTVRep, a movie and TV show reputation system that incorporates fine-grained opinion mining and semantic analysis to generate and visualize reputation toward movies and TV shows. Differently from previous studies on reputation generation that treat the task of sentiment analysis as a binary classification problem (positive, negative), the proposed system identifies the sentiment strength during the phase of sentiment classification by using fine-grained sentiment analysis to separate movie and TV show reviews into five discrete classes: strongly negative, weakly negative, neutral, weakly positive and strongly positive. Besides, it employs embeddings from language models (ELMo) representations to extract semantic relations between reviews. The contribution of this paper is threefold. First, movie and TV show reviews are separated into five groups based on their sentiment orientation. Second, a custom score is computed for each opinion group. Finally, a numerical reputation value is produced toward the target movie or TV show. The efficacy of the proposed system is illustrated by conducting several experiments on a real-world movie and TV show dataset.