Open AccessFactors Affecting Users' Purchase Intention and Attitudes towards Mobile Advertising
Author(s) -
Clarita Nainggolan,
Fatimah Azzahro,
Putu Wuri Handayani
Publication year - 2018
Publication title -
proceeding of the electrical engineering, computer science and informatics (eecsi) conference
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.146
H-Index - 10
ISSN - 2407-439X
DOI - 10.11591/eecsi.v5i5.1632
Subject(s) - advertising , business , mobile marketing , marketing , psychology , digital marketing