Research on the Prediction of Popularity of News Dissemination Public Opinion Based on Data Mining

The development of news public opinion presents the characteristics of dynamic changes, and its life cycle is generally relatively short. For news public opinion to be welcomed by everyone, that is, to become hot news, it must be able to spread to a large number of readers in a short time. And, some of its characteristic attributes must satisfy the interests of most users and arouse users’ desire to read. Therefore, it is particularly important to extract and study these characteristic attributes that determine the popularity of news public opinion and finally establish a model to describe the relationship between the popularity of news public opinion and these characteristic attributes. Based on data mining, this article mainly studies the popularity of news public opinion from two aspects. First is the sampling and attribute feature extraction of news. Then, considering the nonlinear relationship between the features, an improved principal component analysis method is proposed to analyze the correlation of the features. This can select important features from many irrelevant features and effectively reduce the original high-dimensional features. Second, the application of neural network in the prediction of news public opinion is studied. BP is an efficient data mining method. Considering BP network has some shortcomings. This work uses an improved particle swarm optimization to optimize the initial parameters for BP network, which can compensate for the defects of BP network. After that, the BP network with optimized parameters is used to establish a prediction model for the popularity of news public opinion. The experimental results prove that the neural network model proposed can accurately predict the popularity of news public opinion.