Open AccessTHE CHANGING NIGERIAN MARKETING ENVIRONMENT: AN ASSESSMENT OF CONSUMER BEHAVIOR, GOVERNMENT ROLE AND CRITICISMS
Author(s) -
Bello Ayuba
Publication year - 2021
Publication title -
journal of business and economic analysis/journal of business and economic analysis
Language(s) - English
Resource type - Journals
eISSN - 2737-5668
pISSN - 2618-0324
DOI - 10.1142/s2737566821500080
Subject(s) - descriptive statistics , government (linguistics) , marketing , affect (linguistics) , politics , simple random sample , sample (material) , descriptive research , business , consumer behaviour , political science , psychology , sociology , social science , law , philosophy , linguistics , population , statistics , demography , mathematics , chemistry , communication , chromatography