Premium
Pets in advertising – leading by example
Publication year - 2018
Publication title -
veterinary record
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.261
H-Index - 99
eISSN - 2042-7670
pISSN - 0042-4900
DOI - 10.1136/vr.k5075
Subject(s) - officer , advertising , business , political science , law
With the launch of BVA's good practice guidance on the responsible use of pet animals in advertising, Policy Officer Hayley Atkin explains how BVA members can lead by example when it comes to depicting animals respectfully and responsibly in communications materials.