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Walk like a vet, think like an owner
Publication year - 2016
Publication title -
veterinary record
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.261
H-Index - 99
eISSN - 2042-7670
pISSN - 0042-4900
DOI - 10.1136/vr.i6296
Subject(s) - session (web analytics) , the internet , public relations , business , marketing , medical education , psychology , medicine , political science , advertising , computer science , world wide web
Owners consulting the internet before venturing into a veterinary practice is a real issue in today's technological age, but how often do vets step into the owner's shoes and try to understand why they do so? On the farm, what are the motivations of the farmer, and are these being listened to by the vet? These were just some of the questions raised in a session at the BVA Congress during the London Vet Show last week. Georgina Mills reports