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Changing client behaviour
Author(s) -
Kim B. Clark
Publication year - 2013
Publication title -
veterinary record
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.261
H-Index - 99
eISSN - 2042-7670
pISSN - 0042-4900
DOI - 10.1136/vr.f7430
Subject(s) - session (web analytics) , task (project management) , norm (philosophy) , psychology , social psychology , computer science , political science , world wide web , law , management , economics
Persuading someone to change their behaviour, whether for their own benefit or for that of their pet, is not an easy task. A session at this year's BVA Congress considered strategies to encourage people to ‘change the norm’. Kathryn Clark reports