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“I don't go to Meetings”: understanding farmer perspectives on bovine TB and biosecurity training
Author(s) -
Hamilton Lindsay,
Evans Nick,
Allcock James
Publication year - 2019
Publication title -
veterinary record
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.261
H-Index - 99
eISSN - 2042-7670
pISSN - 0042-4900
DOI - 10.1136/vr.104995
Subject(s) - biosecurity , ignorance , typology , thematic analysis , value (mathematics) , public relations , psychology , service (business) , marketing , notice , business , medical education , political science , qualitative research , sociology , medicine , social science , pathology , machine learning , anthropology , computer science , law
In 2016, a veterinary service company, XL Farmcare UK, was awarded a Defra contract to manage a series of on‐farm demonstration workshops to raise biosecurity awareness. The workshops provided free training for cattle farmers in England on the practical measures that they could take to limit the threat of bovine tuberculosis (bTB). Despite communicating these events to farmers, the number who subsequently attended them was low and the company decided to conduct research to seek explanation. Farmers were interviewed at agricultural shows, their comments analysed and the frequency of words in use were measured to produce a set of common themes. This thematic analysis provides an illustrative rather than representative picture of farmer opinions yet holds significant explanatory value for understanding the apparent lack of engagement with biosecurity training. Broad‐ranging farmer perspectives can be understood through a ‘typology’ of feelings about bTB, particularly expressions of blame, loss, confusion, ignorance, resignation and fear. The cumulative effect amounts to one of overwhelming negativity, explaining why so many farmers disengaged from training provision; a finding with relevance and value for the way training providers plan future communication methods in relation to biosecurity risk mitigation.