Open AccessHigher negative emotions in response to cigarette pictorial warning labels predict higher quit intentions among smokers
Author(s) -
Yachao Li,
Bo Yang,
Daniel Owusu,
Lucy Popova
Publication year - 2019
Publication title -
tobacco control
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.715
H-Index - 122
eISSN - 1468-3318
pISSN - 0964-4563
DOI - 10.1136/tobaccocontrol-2019-055116
Subject(s) - psychology , mediation , negative emotion , arousal , moderated mediation , social psychology , clinical psychology , law , political science
Cigarette pictorial warning labels (PWLs) could produce stronger quit intentions than text-only warning labels (TWLs) due to greater emotional arousal. Yet, it remains unclear whether PWLs that elicit different levels of emotions produce different outcomes. To better understand the role of negative emotions in the effects of PWLs, this study developed two sets of PWLs arousing different emotional levels (high vs low) but equally high on informativeness and compared them to each other and to the current TWLs.