Open Access‘The lesser devil you don’t know’: a qualitative study of smokers’ responses to messages communicating comparative risk of electronic and combusted cigarettes
Author(s) -
Daniel Owusu,
Rachel Lawley,
Bo Yang,
Katherine Henderson,
Brittaney Bethea,
Christopher LaRose,
Sam Stallworth,
Lucy Popova
Publication year - 2019
Publication title -
tobacco control
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.715
H-Index - 122
eISSN - 1468-3318
pISSN - 0964-4563
DOI - 10.1136/tobaccocontrol-2018-054883
Subject(s) - medicine , risk communication , nicotine , environmental health , health risk , public health , risk assessment , advertising , psychology , business , psychiatry , computer security , nursing , computer science
Communicating to smokers that e-cigarettes deliver lower levels of harmful chemicals than combusted cigarettes is a challenging issue. This study qualitatively explored smokers' interpretations of messages communicating the risk of e-cigarettes relative to cigarettes (comparative risk messages).