Open AccessFinancial incentives to Medicaid smokers for engaging tobacco quit line treatment: maximising return on investment
Author(s) -
Marlon Mundt,
Timothy B. Baker,
Megan E. Piper,
Stevens S. Smith,
David Fraser,
Michael C. Fiore
Publication year - 2019
Publication title -
tobacco control
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.715
H-Index - 122
eISSN - 1468-3318
pISSN - 0964-4563
DOI - 10.1136/tobaccocontrol-2018-054811
Subject(s) - medicaid , incentive , smoking cessation , payment , tobacco control , business , medicine , finance , actuarial science , economics , public health , nursing , health care , pathology , microeconomics , economic growth
Low-income smokers experience greater difficulty in quitting smoking than do other smokers. Providing financial incentives for treatment engagement increases smoking cessation success. This study models the cost-effectiveness of varying levels of financial incentives to maximise return on investment (ROI) for engaging low-income Medicaid recipients who smoke to take calls from a tobacco quit line.