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Does your advertising work?
Author(s) -
Page Gillian
Publication year - 2009
Publication title -
in practice
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.211
H-Index - 25
eISSN - 2042-7689
pISSN - 0263-841X
DOI - 10.1136/inpract.31.1.33
Subject(s) - advertising , work (physics) , business , marketing , engineering , mechanical engineering
ADVERTISING your practice is essential in an increasingly competitive environment, but there are a number of factors that must be considered first to ensure that it is money well spent. Here, Gillian Page suggests how to create effective advertising to raise the profile of your practice and bring in new clients. In a box on page 34, Tim Harrison describes the positive impact that sports sponsorship has had for his practice.