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‘e‐letters’: practice promotion at the click of a mouse
Author(s) -
McNeill Ewan
Publication year - 2006
Publication title -
in practice
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.211
H-Index - 25
eISSN - 2042-7689
pISSN - 0263-841X
DOI - 10.1136/inpract.28.9.556
Subject(s) - nothing , promotion (chess) , the internet , product (mathematics) , world wide web , computer science , business practice , business , political science , philosophy , epistemology , business administration , law , mathematics , geometry , politics
PRACTICE newsletters are nothing new; many of the more forward‐looking and commercially minded practices have been producing them for years, either in‐house or by using a commercially composed product customised to their own requirements, with the intention of promoting the business and its services. Practice electronic newsletters, or ‘e‐letters’, distributed via the internet, are a much more recent development. Here, Ewan McNeill draws on his own practice experiences to describe how, with sufficient forethought, they can be successfully introduced to promote and build business in a worthwhile way.