‘e‐letters’: practice promotion at the click of a mouse

PRACTICE newsletters are nothing new; many of the more forward‐looking and commercially minded practices have been producing them for years, either in‐house or by using a commercially composed product customised to their own requirements, with the intention of promoting the business and its services. Practice electronic newsletters, or ‘e‐letters’, distributed via the internet, are a much more recent development. Here, Ewan McNeill draws on his own practice experiences to describe how, with sufficient forethought, they can be successfully introduced to promote and build business in a worthwhile way.