Premium
Keeping contented clients
Author(s) -
Tiffin Ross
Publication year - 2005
Publication title -
in practice
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.211
H-Index - 25
eISSN - 2042-7689
pISSN - 0263-841X
DOI - 10.1136/inpract.27.9.493
Subject(s) - foundation (evidence) , action (physics) , action plan , business , marketing , customer service , plan (archaeology) , service (business) , public relations , management , political science , geography , economics , law , physics , archaeology , quantum mechanics
WITH the number of pet owners in decline, it is increasingly important for veterinary practices to retain existing clients, as well as to attract new ones. Here, Ross Tiffin discusses the findings of two marketing surveys looking at customer service, carried out within and beyond the veterinary world, which provide some food for thought. He also puts forward a practical plan of action to help practices improve communication with clients and build a solid foundation for the future.