A question of sales

AT a time when many practices are taking stock and trying to anticipate the effect of the Department of Trade and Industry/Competition Commission recommendations, serious consideration needs to be given to what exactly the profession, and its customers, will want out of veterinary practice over the next decade or two. With a potential decrease in income from medicines sales, alternative sources of income will need to be found. Here, Ross Tiffin gets the ball rolling by posing a series of questions to encourage practitioners to consider the relative importance and value to the practice of their existing ‘leveraged sales’. A follow‐up article discussing the subject in more depth will appear in next month's In Practice .