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A question of sales
Author(s) -
Tiffin Ross
Publication year - 2005
Publication title -
in practice
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.211
H-Index - 25
eISSN - 2042-7689
pISSN - 0263-841X
DOI - 10.1136/inpract.27.1.54
Subject(s) - commission , competition (biology) , business , stock (firearms) , marketing , value (mathematics) , subject (documents) , finance , computer science , engineering , mechanical engineering , ecology , machine learning , library science , biology
AT a time when many practices are taking stock and trying to anticipate the effect of the Department of Trade and Industry/Competition Commission recommendations, serious consideration needs to be given to what exactly the profession, and its customers, will want out of veterinary practice over the next decade or two. With a potential decrease in income from medicines sales, alternative sources of income will need to be found. Here, Ross Tiffin gets the ball rolling by posing a series of questions to encourage practitioners to consider the relative importance and value to the practice of their existing ‘leveraged sales’. A follow‐up article discussing the subject in more depth will appear in next month's In Practice .