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Undertaking market research in small animal practice
Author(s) -
MacLeod Julie
Publication year - 2001
Publication title -
in practice
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.211
H-Index - 25
eISSN - 2042-7689
pISSN - 0263-841X
DOI - 10.1136/inpract.23.5.293
Subject(s) - service (business) , practice research , good practice , business , public relations , marketing , engineering ethics , political science , engineering , economics , economic growth
ARE your clients satisfied with the level of service they receive from your practice? How would they respond if the practice were to introduce a new service? What would happen if the practice moved to new premises? Market research can provide valuable information on which a practice can base decisions about its future development. In this article, Julie MacLeod describes the types of research that can be undertaken, and outlines how a practice might go about surveying the opinion of its clients.