Undertaking market research in small animal practice | Zendy

MacLeod Julie | Zendy

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Undertaking market research in small animal practice

Author(s) -

MacLeod Julie

Publication year - 2001

Publication title -

in practice

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 0.211

H-Index - 25

eISSN - 2042-7689

pISSN - 0263-841X

DOI - 10.1136/inpract.23.5.293

Subject(s) - service (business) , practice research , good practice , business , public relations , marketing , engineering ethics , political science , engineering , economics , economic growth

ARE your clients satisfied with the level of service they receive from your practice? How would they respond if the practice were to introduce a new service? What would happen if the practice moved to new premises? Market research can provide valuable information on which a practice can base decisions about its future development. In this article, Julie MacLeod describes the types of research that can be undertaken, and outlines how a practice might go about surveying the opinion of its clients.

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