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Client surveys in large animal practice
Author(s) -
Hoyland Julie
Publication year - 1996
Publication title -
in practice
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.211
H-Index - 25
eISSN - 2042-7689
pISSN - 0263-841X
DOI - 10.1136/inpract.18.8.390
Subject(s) - business , service (business) , investment (military) , work (physics) , class (philosophy) , marketing , agriculture , public relations , computer science , geography , political science , engineering , law , mechanical engineering , artificial intelligence , politics , archaeology
KNOWING what their farming clients want is becoming increasingly important for practices which derive some or all of their income from large animal work. A commitment to formal client research may well prove a worthwhile investment for any practice which is concerned with offering a first class service to clients in a competitive environment, or with ambitions to offer new large animal services in an attempt to increase the income from a dwindling client base.