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PR and how to do it
Author(s) -
Sheridan Libby
Publication year - 2016
Publication title -
in practice
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.211
H-Index - 25
eISSN - 2042-7689
pISSN - 0263-841X
DOI - 10.1136/inp.i4701
Subject(s) - reputation , business , public relations , marketing , internet privacy , political science , computer science , law
Public relations or PR, which focuses on building positive reputations, hasn't always had the best reputation itself. However, done right it can increase customer numbers and the uptake of services while also promoting a positive view of your practice. Libby Sheridan outlines what PR opportunities are, what they can do for your practice and how to get started.