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Realigning business planning in challenging times
Author(s) -
Moran Mark
Publication year - 2012
Publication title -
in practice
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.211
H-Index - 25
eISSN - 2042-7689
pISSN - 0263-841X
DOI - 10.1136/inp.e6264
Subject(s) - thriving , recession , business , marketing , operations management , management , economics , sociology , social science , keynesian economics
Despite the recession, many businesses, including veterinary surgeries, are still thriving. Mark Moran describes how identifying different client groups, responding to their needs and redefining products and services can help strengthen a practice when working in a more competitive economic climate.