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The client journey: viewing your practice from a new perspective
Author(s) -
Macpherson Tee
Publication year - 2012
Publication title -
in practice
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.211
H-Index - 25
eISSN - 2042-7689
pISSN - 0263-841X
DOI - 10.1136/inp.e4625
Subject(s) - perspective (graphical) , process (computing) , computer science , internet privacy , psychology , public relations , political science , artificial intelligence , operating system
Putting yourself in the client's shoes and experiencing the process of visiting your own practice – from phoning up to book the appointment to paying the bill for a consultation – makes it easier to identify areas where services can be improved. Tee Macpherson suggests what to look out for at each step of the client journey to ensure that any shortcomings are identified.