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Protecting your practice's reputation online
Author(s) -
Samuel Susie
Publication year - 2012
Publication title -
in practice
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.211
H-Index - 25
eISSN - 2042-7689
pISSN - 0263-841X
DOI - 10.1136/inp.e4386
Subject(s) - reputation , social media , internet privacy , business , computer science , public relations , advertising , psychology , world wide web , political science , law
Encouraging people to leave review comments about your practice online will make it easier for you to identify where improvements could be made, increase traffic to your website and maximise conversion rates. It can also help to dilute the impact of any negative comments. Susie Samuel explains how to monitor online mentions, deal with negative comments and participate in social media for the benefit of the practice.