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Branching out: a guide to practice expansion
Author(s) -
Terry Jane
Publication year - 2012
Publication title -
in practice
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.211
H-Index - 25
eISSN - 2042-7689
pISSN - 0263-841X
DOI - 10.1136/inp.e229
Subject(s) - profitability index , branching (polymer chemistry) , extension (predicate logic) , business , process management , operations management , computer science , operations research , industrial organization , risk analysis (engineering) , marketing , economics , finance , engineering , materials science , composite material , programming language
The extension of practice services through the development of a branch network can boost practice profits significantly. Conversely, it can also be a considerable drain on the resources of an otherwise profitable business. Getting it right requires a strategic approach that is planned and executed carefully to minimise loss and to optimise profitability. Jane Terry describes some factors to consider.