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Media training for vets in the limelight
Author(s) -
Walter David
Publication year - 2011
Publication title -
in practice
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.211
H-Index - 25
eISSN - 2042-7689
pISSN - 0263-841X
DOI - 10.1136/inp.d7014
Subject(s) - limelight , criticism , training (meteorology) , phrase , media coverage , political science , medicine , public relations , medical education , sociology , media studies , law , engineering , computer science , artificial intelligence , geography , meteorology , electrical engineering
The phrase ‘prevention is better than cure’ crops up frequently in the veterinary world and, when it comes to media appearances, it is far better to be prepared in advance than to have to repair the damage caused by a bad interview. In this article, David Walter explains how a short course in media training could prepare vets for defending the profession against criticism and might even present an opportunity for them to promote it proactively.