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Digital signage for the practice waiting room
Author(s) -
Barrand Keith
Publication year - 2011
Publication title -
in practice
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.211
H-Index - 25
eISSN - 2042-7689
pISSN - 0263-841X
DOI - 10.1136/inp.d5095
Subject(s) - digital signage , signage , falling (accident) , advertising , computer science , simple (philosophy) , wallpaper , multimedia , publicity , internet privacy , business , medicine , marketing , philosophy , environmental health , epistemology , operating system
Digital signage is a form of dynamic communication that generally comprises replaying digital media as slideshows and short films on digital display screens such as TVs, touch screens or projectors in public venues. It can be used for advertising, education or to provide information and, nowadays, is seen everywhere – from estate agents' windows to doctors' surgeries to shopping centres. This has been driven primarily by the falling price of digital screens. In this article, Keith Barrand describes the practical aspects of setting up and running simple digital signage in the practice waiting room, and suggests how to make your content relevant, lively and interesting.