Impact of community masking on COVID-19: A cluster-randomized trial in Bangladesh | Zendy

Jason Abaluck | Zendy; Laura H. Kwong | Zendy; Ashley Styczynski | Zendy; Ashraful Haque | Zendy; Md. Alamgir Kabir | Zendy; Ellen Bates-Jefferys | Zendy; Emily Crawford | Zendy; Jade BenjaminChung | Zendy; Shabib Raihan | Zendy; Shadman Rahman | Zendy; Salim Benhachmi | Zendy; Neeti Zaman Bintee | Zendy; Peter J. Winch | Zendy; Maqsud Hossain | Zendy; Hasan Mahmud Reza | Zendy; Abdullah All Jaber | Zendy; Shawkee Gulshan Momen | Zendy; Aura Rahman | Zendy; Faika Laz Banti | Zendy; Tahrima Saiha Huq | Zendy; Stephen P. Luby | Zendy; Ahmed Mushfiq Mobarak | Zendy

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Impact of community masking on COVID-19: A cluster-randomized trial in Bangladesh

Author(s) -

Jason Abaluck,

Laura H. Kwong,

Ashley Styczynski,

Ashraful Haque,

Md. Alamgir Kabir,

Ellen Bates-Jefferys,

Emily Crawford,

Jade BenjaminChung,

Shabib Raihan,

Shadman Rahman,

Salim Benhachmi,

Neeti Zaman Bintee,

Peter J. Winch,

Maqsud Hossain,

Hasan Mahmud Reza,

Abdullah All Jaber,

Shawkee Gulshan Momen,

Aura Rahman,

Faika Laz Banti,

Tahrima Saiha Huq,

Stephen P. Luby,

Ahmed Mushfiq Mobarak

Publication year - 2022

Publication title -

science

Language(s) - English

Resource type - Journals

SCImago Journal Rank - 12.556

H-Index - 1186

eISSN - 1095-9203

pISSN - 0036-8075

DOI - 10.1126/science.abi9069

Subject(s) - masking (illustration) , psychological intervention , covid-19 , cluster (spacecraft) , grassroots , randomized controlled trial , population , psychology , medicine , environmental health , psychiatry , political science , computer science , surgery , disease , infectious disease (medical specialty) , programming language , art , pathology , politics , law , visual arts

Persuading people to mask Even in places where it is obligatory, people tend to optimistically overstate their compliance for mask wearing. How then can we persuade more of the population at large to act for the greater good? Abalucket al . undertook a large, cluster-randomized trial in Bangladesh involving hundreds of thousands of people (although mostly men) over a 2-month period. Colored masks of various construction were handed out free of charge, accompanied by a range of mask-wearing promotional activities inspired by marketing research. Using a grassroots network of volunteers to help conduct the study and gather data, the authors discovered that mask wearing averaged 13.3% in villages where no interventions took place but increased to 42.3% in villages where in-person interventions were introduced. Villages where in-person reinforcement of mask wearing occurred also showed a reduction in reporting COVID-like illness, particularly in high-risk individuals. —CA

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