Open AccessConsumer Attitudes of Deception and the Legality of Ambush Marketing Practices
Author(s) -
Anita M. Moorman,
T. Christopher Greenwell
Publication year - 2005
Publication title -
journal of legal aspects of sport
Language(s) - English
Resource type - Journals
eISSN - 2325-2162
pISSN - 1072-0316
DOI - 10.1123/jlas.15.2.183
Subject(s) - principle of legality , deception , advertising , business , marketing , psychology , political science , social psychology , law