Open AccessCommercial “Branding”: The Final Frontier or False Start for Athletes’ Use of Temporary Tattoos as Body Billboards
Author(s) -
Stephen McKelvey
Publication year - 2003
Publication title -
journal of legal aspects of sport
Language(s) - English
Resource type - Journals
eISSN - 2325-2162
pISSN - 1072-0316
DOI - 10.1123/jlas.13.1.1
Subject(s) - athletes , frontier , advertising , psychology , business , computer science , political science , physical therapy , medicine , law