Open AccessAnalysis of Mobile Game Intellectual Property Marketing Strategy: A Case Study of Honor of Kings
Author(s) -
Junru Feng,
Xiaolin Zhang
Publication year - 2022
Publication title -
applied economics and finance
Language(s) - English
Resource type - Journals
eISSN - 2332-7308
pISSN - 2332-7294
DOI - 10.11114/aef.v9i4.5707
Subject(s) - honor , marketing , connotation , marketing strategy , perfection , revenue , business , computer science , internet privacy , linguistics , philosophy , accounting , epistemology